Wednesday, June 2, 2010

If success is measured by new evo members / trialists then last week was the best week ever in evolution history and it was an eye opening experience. 214 new members purchasing 4 weeks of unlimited training. The first 60 came through in 110 minutes. So perhaps one day we will be able to say from zero to a full KLIK in 110 minutes.

JOI
Jump on it purchasers showed the love everywhere other then Bronte with the primary interest being in Balmoral, Rushy and Balmain. They have purchased 4 weeks of unlimited training and an evo t-shirt. Total value $265 for $29. The goal now is to turn these people into evolution advocates lovers of what we do and paying members. For this to happen they need to have a seamless experience of evolution
Rushcutters - 11 New People
Rushy kicked ass on Wednesday and set a new evo record with 11 new starters at one session. It also marked Kat's first day as the Rushy second trainer. If Rob can convert his newbies his KLIK will have well over 40 members very soon and will be well ahead of forecast.

Software update
The new software is almost here. I am meeting Luke in the city on Friday to run through changes in the CRM and ops section as well as finalising the scheduling. That should be complete by the end of the weekend. The iphone App is good to go and we have secured ezidebit as our online payment solution. SO we can probably stop saying 'the new software is 2 weeks away

30 days of health in Brisbane
Matt's role as the etw marketer is still gaining traction. he is working on a number of projects. They will start to gather traction over the next few weeks. One of the things he did was contact ACP re the 30 days of health and wellbeing. While we could not get anything happening in SYdney he did sort it for Brisbane and Amy has had 50 people register for her classes this month. So Brissy will be kicking butt as well.

Queens Park and Sam and the fishbowl promotions
Sam has just signed two more members to Queens. Hats off to her all round. She is battling the most adversity but is totally undeterred. Week on week she just puts in the work, stays focused and gets the job done. She is securing alliances and is pursuing the fish bowl promotions with Jayne and really kicking butt on all fronts.

The Rushcutters Rush
Got a great email yesterday from someone who trained with us about four years ago. he has seen the groups and utes all over the place and emailed me to acknowledge and congratulate on the growth. he also suggested we consider creating an evolution branded event. it got me thinking. The Balmoral Burn is probably the closest to what we would create. So what about doing something similar on the East. I am thinking the Loftus Road Hill in Rushcutters Bay and the event to become known as the Rushy Rush. Watch this space and come back to me with any ideas

Onwards and Upwards
Mike

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