Wednesday, June 2, 2010

If success is measured by new evo members / trialists then last week was the best week ever in evolution history and it was an eye opening experience. 214 new members purchasing 4 weeks of unlimited training. The first 60 came through in 110 minutes. So perhaps one day we will be able to say from zero to a full KLIK in 110 minutes.

JOI
Jump on it purchasers showed the love everywhere other then Bronte with the primary interest being in Balmoral, Rushy and Balmain. They have purchased 4 weeks of unlimited training and an evo t-shirt. Total value $265 for $29. The goal now is to turn these people into evolution advocates lovers of what we do and paying members. For this to happen they need to have a seamless experience of evolution
Rushcutters - 11 New People
Rushy kicked ass on Wednesday and set a new evo record with 11 new starters at one session. It also marked Kat's first day as the Rushy second trainer. If Rob can convert his newbies his KLIK will have well over 40 members very soon and will be well ahead of forecast.

Software update
The new software is almost here. I am meeting Luke in the city on Friday to run through changes in the CRM and ops section as well as finalising the scheduling. That should be complete by the end of the weekend. The iphone App is good to go and we have secured ezidebit as our online payment solution. SO we can probably stop saying 'the new software is 2 weeks away

30 days of health in Brisbane
Matt's role as the etw marketer is still gaining traction. he is working on a number of projects. They will start to gather traction over the next few weeks. One of the things he did was contact ACP re the 30 days of health and wellbeing. While we could not get anything happening in SYdney he did sort it for Brisbane and Amy has had 50 people register for her classes this month. So Brissy will be kicking butt as well.

Queens Park and Sam and the fishbowl promotions
Sam has just signed two more members to Queens. Hats off to her all round. She is battling the most adversity but is totally undeterred. Week on week she just puts in the work, stays focused and gets the job done. She is securing alliances and is pursuing the fish bowl promotions with Jayne and really kicking butt on all fronts.

The Rushcutters Rush
Got a great email yesterday from someone who trained with us about four years ago. he has seen the groups and utes all over the place and emailed me to acknowledge and congratulate on the growth. he also suggested we consider creating an evolution branded event. it got me thinking. The Balmoral Burn is probably the closest to what we would create. So what about doing something similar on the East. I am thinking the Loftus Road Hill in Rushcutters Bay and the event to become known as the Rushy Rush. Watch this space and come back to me with any ideas

Onwards and Upwards
Mike

Monday, March 22, 2010

Upwards and onwards

A catch up is well over due an I am thinking it's time for me to do the twitter thing. There is that much going on now on the evo front that sharing our victories needs to happen often:

here is a list of some of them:

Upwards and onwards in the North:
The first trialists are starting to come thru in Waverton and Rod is also feeling the love as he finds himself for the first time with an evolutionary in support. Paul has been teraching outdoor groups in the UK and feels like a great fit with the evo model and way of doing things. The structure of their timetable will allow both Rod and Paul to come to sessions in the East now and feel some of our love as we crystalise what it means to deliver the evo experience

Cam and Julia - the power of promoting
Balmain and Rozelle are finally blossoming. Julia loved the Inner West girls so much that she asked if she could stay there. The final outcome was for Cam and Jules to combine their resources and passion and open both a Balmain and Rozelle group. So once again the love is shared and we have two groups in the Inner West. They have just started their promoting in the Inner West and trialists are coming through straight away. That feels like a great lesson. There has been npo activity in Balmain for the past three months and no-one come thru. As soon as the promo's start in come the people.


Queens park launch
Our Queens park evolutionary Matt is kicking goals. matt chose Queens park because we heard that Step into Life at Queens park is their most successful franchise. Our goal is to kick its ass and kick its ass we shall do. Matt has started the hard yards. He is also going to be developing the evo alliance structure and will start to implement it in his KLIK. he will be a great resource to plug into as he gets this one right. So use him for knowledge and insight as he shares the highs and lows.
Maciek and maroubra
On Monday morning I went with Maciek to check out Maroubra at 6am. While its clear that the potential is there in terms of the location and the demographic moving in there we were surprised at how quiet it was. Very little people were out there. Thats a good thing from an evo perspective.

Bondi overflowing
Az continuews to kick ass on the Bondi front. A huge endorsement for him are the number of client referals he is getting. That has got to be a sign of delivering an awesome experience. Az knows that his goal is to be full in winter and is focusing on how to do that. he is also proving the model in terms of what the financial reward can be

Coogee and our Cluster manager
jaynie is not far behind Bondi. jaynie now has 45 people in her group and still maintains the lowest attrition rate of any KLIK. She has also stepped into a cluster manager role (along with Rod) swith the opening of Queens and Maroubra. So we are into our next phase. Jayne has been anal about making sure our mentoring calls happen and is taking on the accountabilities week on week. She is 5 people away from 50 and dinner on me
Rob running the running shirts..........and running evolution
Rob continues to be an absolute legend on every level from taking care of logisitics to creating systems and marketing intiatives. he also shows the most consistent growth curve of any KLIK. For the newer evolutionaries it might be well worth taking a feather out of his cap and paying attention to what he is doing. He is clearly aware that it is the little things that make all the difference

Mike as the rover
Darren has been amazing in terms of the commitment he is putting into the Bronte KLIK and has filled my shoes and then some. The group love him and the content is awesome. i feel like i can quite comfortablly start to pull back from the KLIK and become more of a roving trainer. if I can cash flow it I will probably observe more then I will be a second trainer. The key for me will be to ensure that we are delivering a consistent experience in a unique way.

vouchers from the running company
We have secured vouchers from the Running Company in Bondi as part of our invite a friend and receive free trainers campaign. Chris who owns and runs the company provides an amazing level of service and expertise. He films his customers wearing various shoes and performs a gait analysis whci they can watch and see clearly which shoe is best for them. As part of the promo, the person and their friend will each receive a voucher to the value of $150 (total value $300)
Chris will also offer a significant discount on shoes (hopefully cost) to all the evolutionaries. I will send an email around once the deal is secure.

spreets promo
The spreets promo was very good for us. It has delivered us 14 very qualified leads all of whom will be attending 2 weeks of training. They are not allowed to provide us with their contact details but they are slowly trickling into sessions. We were also approached yesterday by a company called jump on it. They offer a similar service and we will be working with them as well.

website and evo software update
We are getting closer. The iphone app is about to go into beta phase and should be loaded onto my phone in the next few days. the evo software should be ready around the middle of April. The new look website should also be around two weeks. I met with Mark the designer on Monday and he should have the revised concepts to me early next week

Thats the update for now
Onwards and Upwards
Mike